On Facebook the other day, I happened to catch sight of Margie Palatini’s new book trailer for Lousy Stinkin’ Rotten Grapes, her fun new collaboration with Barry Moser. The trailer was terrific: funny, brief, well-edited, visually appealing — and it definitely makes a viewer want to see the book.
Watching it made me realize how rarely I see (or seem to seek out) book trailers, although there are so many terrific, effective ones out there. I really only watch them if an author or illustrator friend (or a publicist, or a blogger) alerts me to it via Facebook or email or blog post.
And that realization made me curious about who, exactly, IS watching — and using — book trailers, and where, how, and why. I know that YA book trailers seem popular with avid teen readers, many of whom create trailers themselves in homage to favorite books (or, sometimes, as send-ups of some of the more popular books). But how much of a viewership is there beyond teens, authors, and the social networking friends of authors?
So we’re asking you:
Do you booksellers and librarians who embed trailers on your sites find that they get many hits/views?
Do your customers/patrons ever mention book trailers to you?
Do you publishing folks find that book trailers lead to sales (or at least increased hits, or interest in the books) on your websites? Is this even trackable?
How important do you feel book trailers are for authors? And what do you consider to be their goal and best use?
Finally, where do you discover new book trailers, and what makes you want to watch them?
I’m so curious about this subject and would love to hear from you all.