{"id":95,"date":"2007-04-30T19:57:00","date_gmt":"2007-04-30T19:57:00","guid":{"rendered":"http:\/\/rbicmsblog.reedbusiness.com\/elogic_660000266\/2007\/04\/30\/bookselling-tips-from-the-lemonade-war-part-one\/"},"modified":"2007-04-30T19:57:00","modified_gmt":"2007-04-30T19:57:00","slug":"bookselling-tips-from-the-lemonade-war-part-one","status":"publish","type":"post","link":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=95","title":{"rendered":"Bookselling Tips from the Lemonade War (Part One)"},"content":{"rendered":"

We had three great events at the store last week: two starring Mo Willems<\/a> and one starring Jacqueline Davies<\/a>. Mo, as you probably know, is the two-time Caldecott Honor recipient and creator of that wonderfully persistent Pigeon<\/a> who has dreams of driving a bus, consuming a hot dog, and staying up late. Mo is currently touring to promote the first two books in his new Elephant and Piggie series, Today I Will Fly!<\/em><\/a> and My Friend Is Sad<\/a><\/em>. He joined us for two events at the Wellesley Free Library, each before a large audience of enthusiastic school kids and assorted local families. OH, HOW WE LAUGHED! Especially when Mo had a handful of us performing reader's theater and when he read to us from Don't Let the Pigeon Stay<\/em> Up Late!<\/em><\/a>, which included this performance of a very lengthy yawn:<\/p>\n

\"\"<\/p>\n

Saturday's event with Jackie Davies (who lives just up the road in Needham) took place at our store and drew a lively crowd of local fans, eager to hear Jackie read from her new book, The Lemonade War<\/a><\/em>, and sample lemonade from Jackie's portable lemonade stand. Wait? The woman has her own lemonade stand? Yes, indeed she does.<\/p>\n

Before I enumerate the things Jackie did "right" about this book event, let me tell you a bit about her new book. The Lemonade War<\/em> is a light, fun, and painlessly educational book about two siblings, Evan and Jessie, who attempt to outearn one another at competing lemonade stands. It's clever and fast-paced, which makes it kid-friendly. It's also chock full o' lessons in math and economics, which makes it  teacher-friendly<\/a>. It is, in short, the perfect gift for budding entrepreneurs and the people raising them. It is also a book that could be of great use to anyone selling anything, ESPECIALLY AUTHORS.<\/p>\n

To find out why this is the case, read "Bookselling Tips from the Lemonade War (Part Two)<\/a>."<\/p>\n","protected":false},"excerpt":{"rendered":"

We had three great events at the store last week: two starring Mo Willems and one starring Jacqueline Davies. Mo, as you probably know, is the two-time Caldecott Honor recipient and creator of that wonderfully persistent Pigeon who has dreams of driving a bus, consuming a hot dog, and staying up late. Mo is currently touring […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=95"}],"version-history":[{"count":0,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}