{"id":6551,"date":"2011-11-15T06:00:56","date_gmt":"2011-11-15T11:00:56","guid":{"rendered":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=6551"},"modified":"2011-11-15T06:00:56","modified_gmt":"2011-11-15T11:00:56","slug":"a-very-simple-and-good-idea","status":"publish","type":"post","link":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=6551","title":{"rendered":"A Very Simple and Good Idea"},"content":{"rendered":"<p>Every year I have to balance between the need to stock the National Book Award winners and not being able to get them because there&#8217;s a rush on the winner&#8217;s books. It&#8217;s important to have them as people come in after the awards are announced wanting the winners. And not having them in a timely way diminishes the store in some way.<br \/>\nI have given up trying to guess which books might win and bringing in five copies of the books I think will win only to have to return them because I&#8217;ve guessed wrong.\u00a0 I usually stock at least one copy of the shortlisted books, but I always need more. And I never ever guess right.<br \/>\nMy W.W. Norton rep just emailed this afternoon about placing an order for the winners. Luckily for Norton, they have two books in serious contention and it&#8217;s likely they&#8217;ll win. Here&#8217;s the beauty of this plan: the books will only ship if they&#8217;ve won. There&#8217;s a five-book minimum which was easy to meet with <em>The Swerve\u00a0 <\/em>and <em>Tonight No Poetry Will Serve<\/em>.<br \/>\nThis is a brilliant and simple idea. No risk for the bookstore and it makes me look prescient for having stock of the winners. I wish all the publishers would do this for award winners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year I have to balance between the need to stock the National Book Award winners and not being able to get them because there&rsquo;s a rush on the winner&rsquo;s books. It&rsquo;s important to have them as people come in after the awards are announced wanting the winners. And not having them in a timely [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6551","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/6551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6551"}],"version-history":[{"count":0,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/6551\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}