{"id":583,"date":"2010-01-15T08:10:00","date_gmt":"2010-01-15T08:10:00","guid":{"rendered":"http:\/\/rbicmsblog.reedbusiness.com\/elogic_660000266\/2010\/01\/15\/unique-monthly-marketing-opportunities-for-2010\/"},"modified":"2010-01-15T08:10:00","modified_gmt":"2010-01-15T08:10:00","slug":"unique-monthly-marketing-opportunities-for-2010","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=583","title":{"rendered":"Unique Monthly Marketing Opportunities for 2010"},"content":{"rendered":"<p>Sure, you&#8217;re accustomed to promoting books in tune with&nbsp;Presidents&#8217; Day (Feb. 15th this year),&nbsp;and National Poetry Month in April. But when was the last time you&nbsp;tied titles to National Bird-Feeding Month (January) or brought out your manners-themed stock for International Civility Month (May)?&nbsp;<\/p>\n<p> With the help of <a target=\"_blank\" href=\"http:\/\/www.mhprofessional.com\/product.php?isbn=0071627413&amp;cat=3\" rel=\"noopener\">Chase&#8217;s Calendar of Events<\/a> and the McGraw-Hill website, I&#8217;ve&nbsp;included a few &quot;Special Month&quot; designations below that seemed like they might lend themselves to some&nbsp;unique and\/or entertaining&nbsp;in-store displays, library events, and\/or publisher\/author marketing opportunities. You should read over the complete list of&nbsp;<a target=\"_blank\" href=\"http:\/\/www.mhprofessional.com\/?page=\/mhp\/categories\/chases\/content\/special_months.html\" rel=\"noopener\">2010 Special Months<\/a>&nbsp;yourselves, though, to see if others strike your fancy. National Return Shopping Carts to the Supermarket Month (February), perhaps?<\/p>\n<p> If you want ideas for week-long celebrations and noteworthy days, take a look at the listings on <a target=\"_blank\" href=\"http:\/\/www.brownielocks.com\/month2.html\" rel=\"noopener\">BrownieLocks<\/a>.&nbsp;<\/p>\n<p> ****<\/p>\n<p> January is National Hot Tea Month<\/p>\n<p> January is Oatmeal Month <em>(Promote your Goldilocks books here.)<br \/><\/em><br \/> January is National Bird-Feeding Month<\/p>\n<p> January is International Creativity Month<\/p>\n<p> January is Get Organized Month<\/p>\n<p> ****<\/p>\n<p> February is Black History Month<\/p>\n<p> February is Library Lovers&#8217; Month<\/p>\n<p> February is Spunky Old Broads Month <em>(I think a great event series could be tied to this one!)<br \/><\/em><br \/> February is National Weddings Month<\/p>\n<p> ****<\/p>\n<p> March is Women&#8217;s History Month<\/p>\n<p> March is National Craft Month<\/p>\n<p> March is Expanding Girls&#8217; Horizons in Science and Engineering Month<\/p>\n<p> March is National March into Literacy Month<\/p>\n<p> March is Music in Our Schools Month<\/p>\n<p> March is National Peanut Month<\/p>\n<p> March is National Umbrella Month<\/p>\n<p> March is Youth Art Month<\/p>\n<p> ****<\/p>\n<p> April is National Poetry Month<\/p>\n<p> April is National Card and Letter Writing Month <em>(No, this one wasn&#8217;t coined by Hallmark. It was the U.S.P.S. who started this written correspondance initiative.)<\/em><\/p>\n<p> April is International Customer Loyalty Month<em><br \/><\/em><br \/> April is National Humor Month<\/p>\n<p> April is Jazz Appreciation Month<\/p>\n<p> April is National Kite Month<\/p>\n<p> April is Physical Wellness Month<\/p>\n<p> April is School Library Media Month<\/p>\n<p> April is Straw Hat Month <em>(I love picturing the covers of the books on this display&#8230;)<\/em><\/p>\n<p> ****&nbsp;<\/p>\n<p> May is National Barbecue Month<\/p>\n<p> May is International Civility Month<\/p>\n<p> May is National Egg Month <em>(Hold onto some of those books from your Easter display in April!)<br \/><\/em><br \/> May is Get Caught Reading Month<\/p>\n<p> May is Gifts from the Garden Month<\/p>\n<p> May is National Moving Month<\/p>\n<p> May is National Salad Month<\/p>\n<p> May is Teen Self-Esteem Month <em>(Think of all the YA novels that would be a good fit here&#8230;)<\/em><\/p>\n<p> ****<\/p>\n<p> June is National Candy Month<\/p>\n<p> June is National GLBT Book Month<\/p>\n<p> June is Great Outdoors Month<\/p>\n<p> June is Dairy Month<em><br \/><\/em><br \/> June is National Rivers Month<\/p>\n<p> ****<\/p>\n<p> July is National Blueberries Month <em>(<\/em>Blueberries for Sal <em>goes&nbsp;here.)<\/em><\/p>\n<p> July is Family Reunion Month<\/p>\n<p> July is National Hot Dog Month <em>(I see lots of dachshund books&#8230;)<\/em><\/p>\n<p> July is National Ice Cream Month<\/p>\n<p> July is International Zine Month<\/p>\n<p> ****<\/p>\n<p> August is Audio Appreciation Month<\/p>\n<p> August is Get Ready for Kindergarten Month<\/p>\n<p> August&nbsp;is National Inventors&#8217; Month<\/p>\n<p> August is National What Will Be Your Legacy? Month <em>(put<\/em> Miss Rumphius <em>on display)<\/p>\n<p><\/em>****<\/p>\n<p> September is Be Kind to Writers and Editors Month<\/p>\n<p> September is National Chicken Month<\/p>\n<p> September is National Coupon Month<\/p>\n<p> September is Library Card Sign-Up Month<\/p>\n<p> September is National Piano Month<\/p>\n<p> September is Shameless Promotion Month <em>(I can already see the mailings I&#8217;ll be receiving: &quot;In honor of Shameless Promotion Month I am writing to shamelessly promote X&#8230;&quot;)<\/em><\/p>\n<p> ****<\/p>\n<p> October is National Bake and Decorate Month<\/p>\n<p> October is Children&#8217;s Magazine Month<\/p>\n<p> October is Eat Better, Eat Together Month<\/p>\n<p> October is National Go on a Field Trip Month<\/p>\n<p> October is Photographer Appreciation Month<\/p>\n<p> October is National Reading Group Month<\/p>\n<p> October is National Squirrel Awareness Month <em>(We have done squirrel-specific displays in the past but were&#8217;t aware we could&nbsp;be increasing people&#8217;s &quot;Squirrel Awareness&quot; in the process&#8230; Must make a new sign for that display.)<br \/><\/em><br \/> October is National Vegetarian Month<\/p>\n<p> ****<\/p>\n<p> November is National Adoption Month<\/p>\n<p> November is Family Stories Month<\/p>\n<p> November is National Inspirational Role Models Month<\/p>\n<p> November is National Lifewriting Month<\/p>\n<p> ****<\/p>\n<p> December is National Tie Month<\/p>\n<p> December is National Spiritual Literacy Month<\/p>\n<p> ****<\/p>\n<p> Do you have a favorite odd or lesser-known occasion you like to celebrate or promote in your store\/library\/home\/office? If so, please share it with the rest of us so that we can celebrate too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sure, you&rsquo;re accustomed to promoting books in tune with&nbsp;Presidents&rsquo; Day (Feb. 15th this year),&nbsp;and National Poetry Month in April. But when was the last time you&nbsp;tied titles to National Bird-Feeding Month (January) or brought out your manners-themed stock for International Civility Month (May)?&nbsp; With the help of Chase&rsquo;s Calendar of Events and the McGraw-Hill website, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-583","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=583"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/583\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}