{"id":3145,"date":"2010-11-04T06:00:03","date_gmt":"2010-11-04T10:00:03","guid":{"rendered":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=3145"},"modified":"2010-11-04T06:00:03","modified_gmt":"2010-11-04T10:00:03","slug":"book-trailers-who-watches-them","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=3145","title":{"rendered":"Book Trailers: Who Watches Them?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" style=\"margin-left: 9px;margin-right: 9px\" src=\"http:\/\/images.booksite.com\/img\/ing_img\/0908\/9780689802461.gif\" alt=\"\" width=\"141\" height=\"187\" \/>On Facebook the other day, I happened to catch sight of Margie Palatini&#8217;s new book trailer for <a href=\"http:\/\/books.simonandschuster.com\/Lousy-Rotten-Stinkin%27-Grapes\/Margie-Palatini\/9780689802461\">Lousy Stinkin&#8217; Rotten Grapes<\/a>, her fun new collaboration with Barry Moser. The trailer was terrific: funny, brief, well-edited, visually appealing \u2014 and it definitely makes a viewer want to see the book.<br \/>\n<a href=\"http:\/\/www.youtube.com\/watch?v=BrToYDRbtOk\">Lousy Stinkin&#8217; Rotten Grapes book trailer<\/a><br \/>\nWatching it made me realize how rarely I see (or seem to seek out) book trailers, although there are so many terrific, effective ones out there. I really only watch them if an author or illustrator friend (or a publicist, or a blogger) alerts me to it via Facebook or email or blog post.<br \/>\nAnd that realization made me curious about who, exactly, IS watching \u2014 and using \u2014 book trailers, and where, how, and why. I know that YA book trailers seem popular with avid teen readers, many of whom create trailers themselves in homage to favorite books (or, sometimes, as send-ups of some of the more popular books). But how much of a viewership is there beyond teens, authors, and the social networking friends of authors?<br \/>\nSo we&#8217;re asking you:<br \/>\nDo you booksellers and librarians who embed trailers on your sites find that they get many hits\/views?<br \/>\nDo your customers\/patrons ever mention book trailers to you?<br \/>\nDo you publishing folks find that book trailers lead to sales (or at least increased hits, or interest in the books) on your websites? Is this even trackable?<br \/>\nHow important do you feel book trailers are for authors? And what do you consider to be their goal and best use?<br \/>\nFinally, where do you discover new book trailers, and what makes you want to watch them?<br \/>\nI&#8217;m so curious about this subject and would love to hear from you all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Facebook the other day, I happened to catch sight of Margie Palatini&rsquo;s new book trailer for Lousy Stinkin&rsquo; Rotten Grapes, her fun new collaboration with Barry Moser. The trailer was terrific: funny, brief, well-edited, visually appealing &mdash; and it definitely makes a viewer want to see the book.Lousy Stinkin&rsquo; Rotten Grapes book trailer Watching [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3145"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/3145\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}