{"id":30853,"date":"2019-09-11T08:00:11","date_gmt":"2019-09-11T12:00:11","guid":{"rendered":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=30853"},"modified":"2019-09-11T08:00:11","modified_gmt":"2019-09-11T12:00:11","slug":"mrs-malaprops-book-shoppe","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=30853","title":{"rendered":"Mrs. Malaprop’s Book Shoppe"},"content":{"rendered":"

“Do you have the New Testament?” asked the customer on our first phone call of the day.
\n“We do have several children’s bibles, and some collections of stories from the life of Jesus…. is this a gift for a specific occasion?”<\/em><\/strong>
\n“No, no…. the Netflix series. The one that’s a book and all the girls look like nuns….”
\n“Ah, yes, we have Margaret Atwood’s new book. May I hold a copy or two for you?”<\/strong><\/em>
\nIt wasn’t the first misunderstanding about a book title in our store this week, and I’m sure it won’t be the last. In this case, I just wasn’t thinking\u00a0\u2014 how I could blank on THE TITLE of the week is probably due to an accidental decaf substitution at the local coffee shop, not an unclear request. Customers frequently ask for books that they distinctly remember, but can’t exactly name. Often, they also can’t name the author\u00a0\u2014 although for some reason, the color of the cover sticks with them, as does a once-upon-a-time location in a display in our store. Booksellers often joke about the oft-heard “I don’t know the title, but it was BLUE…” but the real challenge as a literary shopkeeper is to keep a straight face when a customer butchers a title or author’s name, as well as to adroitly translate the malapropism, instantly producing the requested title.
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\nHere’s our list of favorite recent book requests:
\n“Do you have the Wrinkled books?” The Time quintet by Madeleine L’Engle? Yes, they are here. Do \u00a0you know which ones you need?<\/em><\/strong> (customer looks skeptically at the stack in my hand.) “She’s just a baby. Her mom said the books go in the washing machine.” Oh, perhaps the Indestructibles books from Workman. My mistake. They are a little wrinkly, aren’t they?<\/strong>
\n“My grandson is very advanced. He’s reading Harry Potter. He needs (consults printed email) THE FIRE GOBBLER.” Yes, The Goblet of Fire. Here you are. Would you like to pick up The Order of the Phoenix while you’re here?<\/strong><\/em>\u00a0 “No, but my other grandson wants something about underwear.” Perhaps one of the Captain Underpants titles?<\/em><\/strong> “Are those the ones with the button you push and it flushes? He saw one of those at daycare and that’s what he wants.”
\n“Where is your Calico section? I want to get some award winning books for my niece.” Here’s a list of Caldecott winners…. we don’t shelve them together, but I can pull a half dozen quickly for you to browse through.<\/em><\/strong>
\n“I want the book that was on your display over here the last time I was in. Hats on Monkeys<\/em>.” Hmmmm…. could it have been one of the Curious George titles? We had those out for a while next to the ice cream cart….<\/em> <\/strong>“No, it was RIGHT HERE” (pointing to a train table that hasn’t ever moved location in the front of our store) “And it’s a classic.” One of my staff quietly walked over to the paperback bin and pulled a copy of Caps for Sale<\/em>, and all was well.
\n“My son likes those big head books.”\u00a0So do we. The Who Was spinner is right over here.<\/strong><\/em>
\n“Are there any new\u00a0Little Red Truck<\/em> books?”\u00a0Well, the Little Blue Truck series has a new sticker book, and the Halloween one is nice for fall. Here’s the entire collection\u2014do you have all of these?\u00a0<\/strong><\/em>“No, the truck is red. And there’s a farm, I think.”\u00a0Perhaps Otis the Tractor? Or Red Truck, Yellow Bus? Or… I KNOW! Old MacDonald Had a Truck. <\/em><\/strong>“No, there’s like a worm that drives it.”\u00a0Ahhh. Richard Scarry’s BusyTown. And here’s Cars and Trucks and Things That Go.\u00a0<\/em><\/strong>“Yes, that’s right.” (Customer pulls out phone, takes screenshot of cover.) “I’ll look for that online the next time I need a present for my nephew.”
\n“Do you have the Dot book?”\u00a0Sure. Pete Reynolds’s Dot is wonderful, isn’t it? Are you celebrating Dot Day? “<\/strong><\/em>No, this isn’t it. It’s got lots of dots in it. And it’s interactive.”\u00a0Oh, I’m sorry. You meant Press Here, by Herv\u00e9 Tullet. Such a fun\u00a0book to read with a child. \u00a0<\/em><\/strong>No, it pops. The dots, I mean.\u00a0Ahhh…. perhaps the Poke-a-Dot books over here. Sorry about that.\u00a0<\/strong><\/em> “Yeah, you guys should get a computer, or something.”
\nIn this week of big book releases and lots of new customers visiting our stores, may all your requests be easy to fill, all your boxes arrive on time and undamaged, and please, please share all of the bookselling-in-translation moments with the rest of us. We could use a laugh or two.
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\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Customer requests from booksellers require translation, detective work, and a good sense of humor.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30853","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/30853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30853"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/30853\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}