{"id":24534,"date":"2018-02-08T08:00:13","date_gmt":"2018-02-08T13:00:13","guid":{"rendered":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=24534"},"modified":"2018-02-08T08:00:13","modified_gmt":"2018-02-08T13:00:13","slug":"the-amazon-band-and-the-ddg-corallaband","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=24534","title":{"rendered":"The Amazon Band and the DDG Corallaband\u2122"},"content":{"rendered":"<p>The potential social, economic and political utility of Amazon&#8217;s newly patented wristbands are obvious. As you may have <a href=\"https:\/\/www.nytimes.com\/2018\/02\/01\/technology\/amazon-wristband-tracking-privacy.html\" target=\"_blank\" rel=\"noopener noreferrer\">heard,<\/a> &#8220;Amazon\u2019s proposed technology would emit ultrasonic sound pulses and radio transmissions to track where an employee\u2019s hands were in relation to inventory bins, and provide \u201chaptic feedback\u201d to steer the worker toward the correct bin.&#8221; The author of the article suggests that &#8220;What may sound like dystopian fiction could become a reality for Amazon warehouse workers around the world.&#8221; \u00a0Why term it dystopian, though?<br \/>\n<!--more--><br \/>\n<div id=\"attachment_24537\" style=\"width: 330px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wordpress.publishersweekly.com\/blogs\/shelftalker\/wp-content\/uploads\/2018\/02\/faithst-1.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24537\" class=\"size-full wp-image-24537\" src=\"http:\/\/wordpress.publishersweekly.com\/blogs\/shelftalker\/wp-content\/uploads\/2018\/02\/faithst-1.jpg\" alt=\"\" width=\"320\" height=\"426\" \/><\/a><p id=\"caption-attachment-24537\" class=\"wp-caption-text\">DDG Corallaband\u2122 tester Faith Diaz reading Harry Bliss&#8217; Grace and Gus correctly.<\/p><\/div><br \/>\nEarlier in the piece, she appears to establish a negative tone. &#8220;What if your employer made you wear a wristband that tracked your every move, and that even nudged you via vibrations when it judged that you were doing something wrong?&#8221;<br \/>\n&#8220;What if your supervisor could identify every time you paused to scratch or fidget, and for how long you took a bathroom break?&#8221; Again, why the insinuated negativity?<br \/>\nThis developing technology has so many beneficial applications that it astonishes me to think anyone could even imagine dark implications. Wouldn&#8217;t it be wonderful to have the ability to guide people into voting properly, or making the correct choice of online retailer while browsing for products? There&#8217;s nothing but positives here. Consider education. Visualize the wristband detecting, by a child&#8217;s heart rate, that she knows the right answer to a question posed in class but, overcome by undue reticence, her hand remains on the desk. Well, it no longer needs to remain there! Not with a band intervening to overcome her hesitation with a helpful stimulus. Cursive writing a lost art? Not for long!<br \/>\nAnd what of child rearing issues? Hands in the cookie jar? Never again. The positive implications are endless, and at DDG, where we pride ourselves on advanced reading applications, we have been hard at work developing our own wristbands. This makes particular sense since to optimize these bands will require interface with optical technology. For example, to ensure that a citizen votes for the right candidate will require an optical scanner working in conjunction with the wristband. DDG&#8217;s Clerr\u2122 optical reading lens, developed in 2009 and <a href=\"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=341\" target=\"_blank\" rel=\"noopener noreferrer\">reported here<\/a> in ShelfTalker is a perfect match for the new wristband applications.<br \/>\n<a href=\"http:\/\/wordpress.publishersweekly.com\/blogs\/shelftalker\/wp-content\/uploads\/2018\/02\/soins1-1.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-24538\" src=\"http:\/\/wordpress.publishersweekly.com\/blogs\/shelftalker\/wp-content\/uploads\/2018\/02\/soins1-1.jpg\" alt=\"\" width=\"320\" height=\"426\" \/><\/a>You may be wondering how a small bookstore has the funds for this kind of research and development. Rest assured, that is no issue at all.\u00a0 Fortuitously I had not cleaned out my car&#8217;s loose change for an impressive length of time and given the results pictured here you can see that we are working on a level playing field with Amazon.<br \/>\nOur own project, the DDG Corrallaband\u2122 relates to helping people read books properly. By ensuring that a reader&#8217;s pulse rate matches the algorithm of an ideal reading of a book, we can maximize and universalize the reading experience. This doesn&#8217;t mean that no variables will be allowed. <em>Gone Girl<\/em> readers can be allowed to experience a Nick Or Amy algorithm. The important thing is that you will be able to read without fear, secure in the knowledge that you will laugh at the right times, cry at the right times, be attracted to the right characters, and wince in pain when you should.<br \/>\nNow you may have heard rumors that some of our beta testing went sideways, and that banded readers of <em>Killing the Rising Sun<\/em> suffered serious injury and even death. Well I can assure you that we&#8217;ve worked all the bugs out.<br \/>\n<div id=\"attachment_24539\" style=\"width: 330px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wordpress.publishersweekly.com\/blogs\/shelftalker\/wp-content\/uploads\/2018\/02\/kennyst-1.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24539\" class=\"size-full wp-image-24539\" src=\"http:\/\/wordpress.publishersweekly.com\/blogs\/shelftalker\/wp-content\/uploads\/2018\/02\/kennyst-1.jpg\" alt=\"\" width=\"320\" height=\"426\" \/><\/a><p id=\"caption-attachment-24539\" class=\"wp-caption-text\">Reading &#8216;Tumtum and Nutmeg&#8217; without fear.<\/p><\/div><br \/>\nNow I know what you are thinking. Who will be controlling these wristbands worn by readers, workers, students, children and, well everybody? Will it be corporations? Will the controls be produced by Artificial Intelligence literally providing a framework for their direct control of human beings? Is it true that my positivity is itself the result of my having a beta band on my wrist which is enforcing a correct attitude about these bands?<br \/>\nSomeone please get this thingggkk<br \/>\nDeath would be berrtyyyuu<br \/>\nI can&#8217;t get this offggggh<br \/>\nDon;t listent to meeert<br \/>\nNot at all. The future is not only irresistible, it&#8217;s wonderful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the advent of wristband technology unfurls, the ability to read, learn, and vote correctly is explored.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24534","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/24534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24534"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/24534\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24534"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}