{"id":241,"date":"2009-01-13T08:10:00","date_gmt":"2009-01-13T08:10:00","guid":{"rendered":"http:\/\/rbicmsblog.reedbusiness.com\/elogic_660000266\/2009\/01\/13\/signs-o-the-times\/"},"modified":"2009-01-13T08:10:00","modified_gmt":"2009-01-13T08:10:00","slug":"signs-o-the-times","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=241","title":{"rendered":"Signs o&#8217; the Times"},"content":{"rendered":"<p><a href=\"\/articles\/blog\/660000266\/20081215\/smBuggyBooks.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"225\" height=\"149\" align=\"right\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081215\/smBuggyBooks.jpg\" alt=\"\"><\/a>Not sure what to do with all those publisher catalogs you&#8217;re tossing in the recycling bin or the F&amp;G&#8217;s you&#8217;re occasionally allowed to keep after sales calls? Recycle &#8217;em by turning them into signs for book displays! I&#8217;ve been doing this for years, and the results are eye-catching display signs that can sometimes do double-duty by also getting customers interested in the books whose images were incorporated into your sign.<\/p>\n<p> What follows are some examples of signs (either letter-size or legal-size) that I&#8217;ve made for our store, like the one above, which is perfect for your next display of insect lore. Each of these signs was created by cutting out&nbsp;an image from a book catalog or part of an F&amp;G then gluesticking it to a larger, colored piece of paper (preferably&nbsp;fadeless, so the sign will&nbsp;continue looking&nbsp;good for quite&nbsp;some time)&nbsp;and gluesticking words on top of that &#8212; either words&nbsp;I wrote&nbsp;out&nbsp;myself or&nbsp;words I printed out using one fitting font or another. (One of my favorite resources for downloading free fonts is <a href=\"http:\/\/www.abstractfonts.com\/\" target=\"_blank\" rel=\"noopener\">AbstractFonts.com<\/a>.) After I&#8217;ve put together&nbsp;the&nbsp;pieces I want,&nbsp;I run the sign through our little legal-size laminator, which makes the finished product look more professional AND&nbsp;keeps it&nbsp;from getting mangled when&nbsp;we toss it back into &quot;sign storage&quot; until the next time we use it.<\/p>\n<p> This National Poetry Month was too tall to fit well on the scanner, but I think you&#8217;ll get the idea&#8230;<\/p>\n<p> <img decoding=\"async\" width=\"296\" height=\"400\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081215\/smNatlPoetryMonth.jpg\" alt=\"\"><\/p>\n<p> This self-explanatory sign is one of my favorites:<\/p>\n<p><img decoding=\"async\" width=\"400\" height=\"376\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081215\/smPirateBooks.jpg\" alt=\"\"><\/p>\n<p>Here are two variations on the same summer theme:<\/p>\n<p> <img decoding=\"async\" width=\"286\" height=\"400\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081215\/smSandySummerStories.jpg\" alt=\"\"><\/p>\n<p> <img decoding=\"async\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081215\/smSweetBeachReads.jpg\" alt=\"\" \/><\/p>\n<p> A sign for fall:<\/p>\n<p> <img decoding=\"async\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081222\/smHalloween.jpg\" alt=\"\" \/><\/p>\n<p> And a sign that gets plenty of play at our store, come winter:<\/p>\n<p> <img decoding=\"async\" width=\"400\" height=\"311\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081215\/smSnowyStories.jpg\" alt=\"\"><\/p>\n<p> I think I originally made this one for a display of vegetarian cookbooks. Might be time to put it to use again.<\/p>\n<p> <img decoding=\"async\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081222\/SmVeggies2.jpg\" alt=\"\" \/><\/p>\n<p> Don&#8217;t have&nbsp;any great pictures to use as jumping-off points? The right fonts and colors can make a sign work without any other embellishments, like in this sign (cut off a bit by the scanner!), which we&#8217;ve displayed alongside dragon-themed books:<\/p>\n<p> <img decoding=\"async\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081222\/smdragons.jpg\" alt=\"\" \/><\/p>\n<p> and this one,&nbsp;which I made for a display of vampire books:<\/p>\n<p> <img decoding=\"async\" src=\"http:\/\/www.publishersweekly.com\/articles\/blog\/660000266\/20081222\/smvampirebks.jpg\" alt=\"\" \/><\/p>\n<p> Anyone else have any favorite sign-making techniques? How about suggestions for spicing up in-store displays? Bonus points if your ideas involve recycling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure what to do with all those publisher catalogs you&rsquo;re tossing in the recycling bin or the F&amp;G&rsquo;s you&rsquo;re occasionally allowed to keep after sales calls? Recycle &rsquo;em by turning them into signs for book displays! I&rsquo;ve been doing this for years, and the results are eye-catching display signs that can sometimes do double-duty [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-241","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}