{"id":13340,"date":"2014-06-16T07:00:32","date_gmt":"2014-06-16T11:00:32","guid":{"rendered":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=13340"},"modified":"2014-06-16T07:00:32","modified_gmt":"2014-06-16T11:00:32","slug":"do-books-need-to-make-noise","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=13340","title":{"rendered":"Do Books Need to Make Noise?"},"content":{"rendered":"<p>There are certain books that make booksellers go a little bonkers. Often these crazy-making books are the ones that come with sound chips.<br \/>\nWho thought &#8220;Oh, hey, reading&#8217;s a quiet activity that can be shared with a child on your lap, let&#8217;s make it less about time together and more about NOISE?&#8221; Sure, books with sound chips make it easier for children to enjoy without a parent around, but as technology gets better, the chips get louder and the batteries seem to last forever. I recently ordered two potty training books (one for boys and one for girls) and they came with a sound chip of applause \u2013 lots of lots of applause and whooping and hollering. These books were faced-out (seems like every toddler is being toilet-trained this month) and they got a lot of attention. Am I missing something here? Why would reading a book about potty training need an applause track? \u00a0Unless the book is being read in the bathroom by the toddler then, really, why? \u00a0And even then, why?<br \/>\nThe problem with noisy books is, as the bookseller who has them knows, you can&#8217;t then complain about a child getting a full-on standing ovation for 15 minutes playing with the book. Of course kids like the novelty of noisy books, but their appeal wears thin after just a few minutes to adult ears. If the clapping and whooping it up of the potty book weren&#8217;t bad enough, the truck books with the incessant back-up beeping noise is enough to make you homicidal. There&#8217;s always the one page that gets played over and over again.<br \/>\nAll books with sound chips come with the plastic tab in the back to prevent the chip from going off until the book is taken home. I swear that kids, even newborns, today are smart enough to have figured out that the tab needs to go before the joy of the book can be savored. It&#8217;s easy to get that tab out, but for some reason, it&#8217;s really hard to put it back in. Very clever. And some days there are little tabs everywhere in the store. And here&#8217;s the thing: parents don&#8217;t like noisy books because they can&#8217;t take the noise either. I&#8217;ve often had aunts and uncles not buy books with sound chips &#8220;&#8230;because my sister will kill me.&#8221; \u00a0So, why do these books continue to get made?<br \/>\nLastly, it&#8217;s one thing to have two seconds of a noise when a certain page gets turned, but to have a full 10 seconds of noise is practically unbearable. I know 10 doesn&#8217;t sound like a long time, but count to 10 right now. Do it again and now imagine a concert hall of applause. Repeat this until you&#8217;ve lost your mind.<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How books with sound chips can make a bookseller slowly go mad.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13340","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/13340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13340"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/13340\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13340"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}