{"id":10524,"date":"2013-03-25T06:00:43","date_gmt":"2013-03-25T10:00:43","guid":{"rendered":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=10524"},"modified":"2013-03-25T06:00:43","modified_gmt":"2013-03-25T10:00:43","slug":"mood-elevators","status":"publish","type":"post","link":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/?p=10524","title":{"rendered":"Mood Elevators"},"content":{"rendered":"<p>Bookstores mean a lot to many people \u2013\u00a0this we know. It&#8217;s a comforting place to come when there&#8217;s been an upsetting event, be it a life issue or a worldly one. When bad things happen, folks come here for physical and emotional comfort.<br \/>\n&#8220;I like to just smell the books&#8221; is something we hear almost every day. What it is about the smell of new books that comforts people so? Is the memory of reading as a child and feeling better? Or being read to, nestled next to a parent who made you feel safe? It&#8217;s hard to know. One thing I do know is often people come to the bookstore for us.<br \/>\nI know this might sound odd, but booksellers can be comforting to customers.We know our customers and we know when someone&#8217;s having a horrible day because they&#8217;ll often tell us. There are many customers here who come to the store when they&#8217;re cranky because they know we can help straighten out their mood by listening and laughing with them. I like that often I&#8217;m forewarned of an ill-humor the minute someone grumpy walks in. This warning gives me the chance to assess how I think I can best help. Working in a bookstore, or any retail for that matter, means anyone can have access to you. And when someone comes in looking for a shift in mood, I&#8217;m all too happy to try and help.<br \/>\nNothing is more fun than seeing someone come in who is sad, cranky or grumpy and then later getting a note or call of thanks for changing a bad mood around. And all the while the smell of books slowly, subtly worked its magic as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bookstores mean a lot to many people, especially cranky ones looking to change their day around.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10524","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/10524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10524"}],"version-history":[{"count":0,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=\/wp\/v2\/posts\/10524\/revisions"}],"wp:attachment":[{"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10524"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.publishersweekly.com\/blogs\/shelftalker\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}