In my post from September about rushing to put out holiday books, I was fairly adamant that Christmas books should not go out until at least the week of Thanksgiving. Well, I’m here to publicly say I was wrong.
It would appear that the minute the last little trick or treater has returned home, thoughts immediately turn to Christmas. The morning of November 1st I walked into the store and saw my staff about to set up the holiday books. I vehemently disagreed with them and said it just felt too soon. Kelly and JP just shook their heads at me. I snorted and said to put out one shelf of books on our face out picture book display.
Then they came. The people who sensed there were holiday books to be had started sniffing around the books. One woman with a recent breast cancer diagnosis came and said she “didn’t have time to wait while staffers brought out the holiday books for her to look at.” Kelly relayed this conversation to me immediately after the customer left.
Within moments all of the holiday books were on display. We probably sell at least 5 to 10 of these books a day. I am stunned, but people feel the need to shop early and they don’t want to feel bad about it. So, my new rule for the holidays has changed to November 1st for the holiday book display. But, I’m still not wearing my Santa hat until the day after Thanksgiving.