I’ll admit that I am not the most plugged-in person on the planet. I don’t spend much time watching YouTube videos, although I admit I will follow Facebook leads to the occasional snippet of goats bouncing on sheet metal, sneezing baby pandas, or really cool flash mobs and worldwide orchestral projects. Basically, videos have to come to me, and knock hard on the door, before I notice.
I think I’m missing out on book trailers. I’m not sure if it’s because I don’t frequent the websites or blogs where they are unrolled to the public, or if I’m not noticing promotions that arrive in my inbox. The ones I’ve seen have usually been terrific. But do people watch them?
For me, the most successful lures to watch a trailer have been via the author’s own website or an appealing widget in an industry email, like PW Daily or Shelf Awareness. There are a lot of beautiful and/or intriguing and/or charming book trailers out there, and I’ve very much enjoyed the ones I’ve seen, although I’m not sure if that always translates into my seeking out the book. Trailers are a marvelous tiny art form, yet one that I’m not entirely sure finds its audience.
I suspect that a lot of school kids and teens watch book trailers, and, even better, MAKE them for the books they love. I’m not as sure that trailers for picture books get seen, and yet one of my all-time favorite book trailers is Katie Davis‘s “Little Chicken’s Big Day,” which won the 2012 Trailee Award:
I saw that trailer in a seminar Katie led. In other words, once again, I was very specifically led to it. Are teachers and librarians and parents who aren’t already seeking out an author’s books finding these trailers, I wonder? And does it even matter if the videos only reach people who are fans already? What exactly is their purpose, their value, and their reach?
Readers, what is your experience with book trailers? Do you like them? Do you watch trailers for authors you don’t know personally, or whose books you aren’t already familiar with? Publishing folks, do you find that trailers are driving exposure and/or sales?
[Edited to add the following:]
Thinking about the topic made me wish there were some kind of website or app that served as a gathering place for all book trailers and was sortable by age range and genre, and perhaps some way to highlight the more amazing of the student-made trailers. Surely there is a student at Emerson or Simmons who would want to take this on…. : )