Comments on: Rushing the Seasons

By: Tracy

Tracy — Thu, 04 Oct 2012 01:29:47 +0000

This is a question that has me stuck between a rock and a hard place.

I started shopping in August. As the aunt of 4, great aunt to one with two more on the way plus the two boys I babysit to shop for at Christmas I started in August. Not to mention that I have 13 birthdays between September and March to buy for as well. I have to start so early just for financial reasons.

I also work retail, in the children’s section of a large book store.

I feel like we lose some of the magic by putting holiday stuff out too early. On the other hand I have had many people buying gifts since July and have already had people ask for (and order) Elf on a Shelf and Advent calendars.

We’ve also had customers ask for Christmas books in French and well as multi-cultural themed ones. It seems like we just can’t afford to wait or they will shop elsewhere, like online.

In store our decorations go up November 1 as Canadian Thanksgiving is in October.

By: kat Goddard

kat Goddard — Fri, 28 Sep 2012 20:10:34 +0000

Josie,
Today I heard the first, convincing reason to put holiday items out on the floor early. A good customer came in and asked if we had all our holiday boxed cards out yet. We did. She was so pleased to hear that because now she could get her cards before she went down to Florida. She wanted to support one of her favorite stores with one last (rather large as it turned out) purchase before she left for the winter.
best,
kat

By: Michael Walter

Michael Walter — Wed, 26 Sep 2012 19:04:36 +0000

I guess the problem is that the small minority of shoppers who *like* being offered Christmas fare in September (why not August or July?!) get to decide what gets sold for everyone else. I hate Christmas creep, but I don’t hate it enough to boycott stores that do it. So what’s the disincentive for store owners to cater to that minority? Hearing me grumble quietly? Hasn’t worked yet…

By: Kat Brokaw

Kat Brokaw — Wed, 26 Sep 2012 14:51:10 +0000

IMHO… rushing it takes away that special quality… where’s the fun of anticipating the holiday when the decorations have been up three months? But I’m an old fogey, I suppose… and we live in a microwave society where we complain if we have to cook a meal more than 3 minutes…

By: Lori

Lori — Tue, 25 Sep 2012 17:07:45 +0000

I have the same problem! I’ve got a shelf full of Christmas books in the back room which I am loathe to put out just yet, but I know if I do, they will sell. Sigh.

By: Carol Chittenden

Carol Chittenden — Tue, 25 Sep 2012 16:06:23 +0000

We have an annual tussle among staff about how soon to display the Christmas stuff prominently, and we finally created a section called Holiday, where those books can spend their vacation months, so at least they’re not in the back room, though they are in a very low traffic area of the store. There was a man shopping them quite intently this morning. But for some reason we’re always asked to do our first holiday giftwrapping of the year right around the fourth of July.

Seems to me that gift-giving has become ubiquitous in the last 20 years. I wonder how many more years until it’s all Christmas all year, all the time, jingle jingle, red, green, and oi.

By: Radcliffe

Radcliffe — Tue, 25 Sep 2012 15:54:27 +0000

I agree also. I am a fellow purist and applaude your efforts. Why do we need to rush so much?????

By: Anita

Anita — Tue, 25 Sep 2012 15:42:14 +0000

I agree, Josie. But I can’t make myself do anything related to Christmas until we’re actually in December. Won’t let my staff put up decorations until then, either!