I’ve self-published two books and will have a third out in a few days. Self-publishers cannot create the content and skimp on other elements of a book. We MUST create or commission a catchy and interesting cover. We MUST deliver near-perfect copy-editing. We MUST design the book’s internal appearance, even if it is simple; simple and elegant are closely allied. And we MUST publicize it in blogs, at conventions, and in all the other ways.

Self-publishing is not a miracle channel to readers. It is hard work and must be done well or our works will be ignored.