Tag Archives: cover reveals

News Flash! Cover Reveal!!

Barbara Vey -- August 19th, 2013

News Flash

Can someone please explain to me the importance of cover reveals?  I know that it is when the publisher (whether traditional or self) shows the public what the book cover will look like before the book officially comes out.  But why is this important.

As a reader, I really don’t care.  If it’s an author I read, I’ll most likely get the book anyway.  If it’s a new author, it will depend on the book itself.  Seeing the cover ahead of time isn’t going to sway me.  I understand that covers sell books, but it’s the hype of the “cover reveal” that I don’t get.

I constantly get emails announcing cover reveals and think, “Well, that’s nice.”  But I’m never sure what anyone wants me to do with it.  I can talk intelligently about a book after I read it, but how in the world am I suppose to be able to recommend a book based only on the cover?

Maybe I’m expected to just show the cover and not really talk about it.  I also see it a lot on social media where it’s like breaking news that the cover will be revealed.

So, help me out here.  Am I missing something?  What exactly should a cover reveal do?  What is its purpose as a special announcement as opposed to just saying this book is coming out.

I’m sure there’s a logical explanation and I’d love to know what it is so I can explain it to others.

Do cover reveals sway you into choosing a book?  Do you look forward to it more?  Have you done cover reveals and what has been the feedback?  I’d really like to know.

Bottom Line:  There are books of which the backs and covers are by far the best parts. ~
Charles Dickens


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