Tag Archives: Circle of Seven Productions

Marketing, Book Trailers and Author Etiquette in a Nutshell

Barbara Vey -- November 20th, 2012

Morning all!  Some days you just want to shout in the morning and make sure everyone is as awake as you are.

As many of you know, Sheila Clover English (CEO, Circle of Seven Productions) and I wrote a book several months ago.  We both do a lot of workshops and panels, so we took all the questions we were asked and answered them in fun, little book, Marketing, Book Trailers and Author Etiquette in a Nutshell.  It’s for new and used not so new authors.

Sheila, being the Über talented person she is, had a book trailer made for us.  May I present the video for Marketing, Book Trailers and Author Etiquette in a Nutshell.

This has certainly been a year of new experiences for me.  I even have an author’s page on Amazon.  It all would have tickled my mom.  But I really think Sheila should have used me as an actress in the video.  Then I could have joined SAG (Screen Actor’s Guild) and got a page on IMDB (Internet Movie Data Base).  Hey, a girl’s gotta dream.

ADDED BONUS!  Just leave a comment, “I’d like your book” and I’ll pick one winner to receive a free ebook in the format of your choice.

Bottom Line:  I’m now working on my follow up book, How to Keep a Clean House While Traveling and Doing a Bunch of Other Stuff.  Just kidding…I hate doing housework.

Book Trailers: Get Your Fix Here

Barbara Vey -- November 22nd, 2010

On November 4th, PW Shelftalker blog asked, “Who Watches Them?”  Sheila English, CEO of Circle of Seven Productions said she just read “an article about grants being given to libraries for book trailers.  And Sheila would be the one to talk to about this subject since she trademarked the term “Book Trailer.”

I used to post Sunday Matinee with book trailers when PW was using a different blog site.  I had to stop when I couldn’t figure out how to put them on this site, but the issue was finally resolved, so I will again be showing videos on Sundays.  If you would like one considered to be on the blog, you can send it to me at bvey@publishersweekly.com

In case you’re wondering what you’ve been missing, I’m posting several book trailers I’ve recently received.  Enjoy them and then let us know if watching the video makes you want to buy the book or even read it?  Have you seen them being shown anywhere?  I actually saw one before a movie at the theater a few weeks ago and was pleasantly surprised.  There were a lot of people in the theater exposed to that book video and I’m for anything that gets something to think of reading a book.  Brilliant!

Face the Winter Naked by Bonnie Turner

An Amish Christmas by Cynthia Keller

Dark Fire by Christine Feehan

The Shadow Keepers Series by J. K. Beck

Wicked Highlander by Donna Grant

Crown of the Crystal Flame by C.L. Wilson

Bottom Line: By the way, I’m blogging over at Romance University today and Saturday I was at the Pink Heart Society.  Thanks to all who stop by.


From Susan Crowley Nights of Passion Blog: From Nov. 29 to Dec 5, Nights of Passion Blog is having a weeklong holiday party with romance authors a.c. Mason, Lindsay Downs, Mary Martinez, Toni Kelly, Rebecca Royce, Annie Nichols, Sandra Sookoo, Leanna Renee Hieber, Susan Hanniford Crowley, Marie Roy, Kit Marlowe, C. Margery Kempe, and Inara LaVey. Join the fun and enter the contests.  See the Nights of Passion Blog for details.

From Samhain Publishing: Here are Samhain Publishing’s freebies for this month on Nook and Kindle. This month we’re not only offering our standard two titles for giveaway, we’re also offering four holiday stories as freebies that’ll run a full month from mid-November to mid-December. Happy holidays to our readers!

The first date is the day the book price flips to $0.00 and the second date is the final day and the original price will go into effect again.

Begin Date

End Date Book Title Author

11/1/2010           11/14/2010         The Matchmakers          Jennifer Colgan

11/15/2010         11/28/2010         Pack Challenge              Shelly Laurenston

11/15/2010         12/15/2010         Snowy Night Seduction Arianna Hart

11/15/2010         12/15/2010         My Christmas Wish        Ember Case

11/15/2010         12/15/2010         Holiday Bound               Beth Kery

11/15/2010         12/15/2010         The Dickens with Love   Josh Lanyon

BEA: Jon Stewart Rocks

Barbara Vey -- June 3rd, 2010

Sheila Clover English

Sheila Clover English, CEO of Circle of Seven Productions is a marketing visionary and entrepreneur who works specifically within the publishing industry arena. In 2002 she started the book trailer market and in 2003 trademarked the term “book trailer”.  Sheila took time out from her busy schedule to be BHB’s Cub Reporter at BEA.

BEA was amazing! From Barbra Streisand to Jon Stewart and from Neil Sedaka to Bernadette Peters, there were a lot of stars out this year! More and more I see celebrity books, but of course I never forget my favorites too! I saw Melissa Marr, Anne Elizabeth, John Grisham, Steve Berry and many, many more!
Barbra Streiand was incredible. She was humble, but had a great sense of who she is, confident, but not over-bearing. I will say that she was interviewed by Oprah’s BFF Gayle King and King seemed nervous around the super star and kept interupting her. Who can blame her?

Jon Stewart

Jon Stewart was so great. He was charming, funny and, well…hot! Not that I noticed or anything. I was being very professional and all.  The breakfast was a group thing and a lot of people showed up. I was lucky because I got to be up front at the table with the press and the who’s-who.

There were four authors at the breakfast and all the advertising and everything done for breakfast advertised: Meet Jon Steward, Condolezza Rice, John Grisham and more!
Except “more” was one more author…Mary Roach. Everyone else got great hype and then…there was Mary. It was strange and it was a little uncomfortable. It was like she was dismissed because she wasn’t the draw the others were.
Even the people at my table were commenting on it. Why invite her if you don’t let her be on par with the others? We wondered if she was uncomfortable about her treatment.
Fear not! She was quite fortunate to have a knight in shining…well…wit! lol

John Grisham

Jon Stewart got up and was suppose to address everyone and introduce the panel. He introduced Condolezza Rice, then John Grisham and then…

“Uh…that writer…you know..those wizards books…no, no…vampires! Right?” Jon Stewart starts making fun of the way Mary was treated but in a way that I’m sure shamed anyone who had a part of slighting the very charming and talented writer. And everyone in the room knew it. Then he introduced her and remarked that “How could ANYONE not know this author?”

Later on, after the breakfast Jon Stewart went over to Mary Roach and made a point of being with her. He even took her arm and walked her out of the room, treating her like she was the most important person there.

It was obvious that he was NOT going to allow someone to be slighted with him there. And he did something about it.

Mary Roach

The author herself was a great sport and took it all in stride. She was very funny and very charming and I got her book!

It’s so nice to see someone care about the feelings and treatment of another person. Jon Stewart ROCKS!!!

We found out that Neil Sedaka was signing. He worked on a children’s book and did the music. A group of us when to get the CD signed and my wondefully funny friends decided they would serenade the star. He loved it!!!

Bernadette Peters

The event was only two days instead of the usual three and I think they’re going to go back to three days next year. There just wasn’t enough time to do it all. So many great things to do and see and so little time. I left with four boxes of books to ship home. It was a successful event on a lot of levels and I loved every minute of it!

Bottom Line: I will NEVER miss another BEA again…Sheila, can I be your roommate next year?