For the Love of Romance

Barbara Vey -- September 18th, 2013

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Yesterday was the official launch of the Romance webcasts.  While there were a few bugs, it was an exciting hour.  I was honored to be asked to host the event and was beyond thrilled to be chatting with three very knowledgeable women in publishing, Esi Sogah, Senior Editor, Kensington Books, Deb Werksman, Acquiring Editor and Editorial Manager, Sourcebooks Casablanca and Diane Moggy, Vice-President of Series Editorial, Harlequin Books.

Dianne Moggy

Dianne Moggy


Esi Sogah

Esi Sogah

Deb Werksman

Deb Werksman





I wish I could have been taking notes while moderating because it was a fabulous discussion.  Here are some of the questions we discussed:

1.Romance Readers are very loyal. In your experience why do you think that is? How are Romance Readers different from other readers you market to?
2. Editors are always asking for fresh and new ideas. What makes something fresh for
3. How are publishers attracting new authors in this digital age? (Competing with selfpublishing. Barbara has example from last RomCon about the shift from publisher to self-publishing.)
4. What has digital allowed publishers to do that they couldn’t before? (I’m thinking novellas, e-serials, faster access, etc.)
5. There are so many different subgenres to romance. Why do you think that is? What are the signs that a subgenre is going to be a hit, have staying power? Or a subgenre that surprised you?
6. What are your favorites?

In addition, we took questions from the listeners and got the usual question about romance dumbing down readers.  Listen to what the editors say about that.

no audio

Unfortunately, there was a little technical glitch when audio was lost, but PW is working on it and as soon as it’s available, I’ll let you all know.

My favorite part?  Even though there we lost audio part way through, hundreds of romance readers stayed tuned and watched the slides.  That’s the kind of loyalty that abounds in the romance community.

Did you listen?  Did you enjoy what you did get to hear?  What would you like to see/hear in future webcasts?

Another one of my dreams has come true and I’m very appreciative to all of you who Tweeted, Facebooked, Google+’d and blogged about the webcast.  Your support is overwhelming and I’m eternally grateful.

Winners of the publishers gifts from the Webcast will be announced soon.  In the meantime, the winner of yesterday’s gift basket from Random House is Pamela Gardner.  Congratulations!  Please email suegrimshaw @ for your prize.

Bottom Line:  Tomorrow is Talk Like a Pirate Day…so start practicing…Arrr!

10 thoughts on “For the Love of Romance

  1. Susan in AZ

    Barbara, you have proved once more that you are a Trailblazer in the Romance World.
    Congratulations on pulling out another innovative, thoughtful program for us to enjoy.
    Thanks very much for all your hard work.

  2. shana galen

    I did listen to the live version and then to the archive to hear what I missed. So interesting, and thank you for your kind comments about TRUE SPIES.

  3. Heather Heyford

    Hi and thanks for this webinar! How can I find out the answer to the question I submitted on the day of the event? I began watching the webcast again today, but I didn’t see any responses in the widget box for Q&A.

  4. Debbie Kaufman

    I enjoyed the webcast and am going to take advantage of the archive later today so I can hear the rest. My only wish was that it had been longer :)

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