I saw a television commercial the other day with James Patterson holding up a Nook and talking about his latest Alex Cross novel. In the commercial, Patterson says something like, “Kill Alex Cross is the best Alex Cross books since Kiss the Girls.“ I know I’m paraphrasing here, but I couldn’t find the commercial anywhere online to get the exact quote.
My problem with this ad is the wording. If Patterson is saying that this is the best Alex Cross book since Kiss the Girls, does that mean that the novels in between have been not so good? Just mediocre? Crap? Couldn’t there have been a better way of saying this book is a really good read?
I wonder if I’m the only one who noticed this or if I’m just being over critical. I love the Alex Cross books and now I feel like James Patterson thinks he wasn’t putting out his best work. What about you? Have you seen the ad? Did it strike you as odd? Is it something you would say about your book? As a reader, do you feel like the ad bothered you or not?
Bottom Line: Out of everyone, I expect authors to be aware of how their words may be interpreted.