Category Archives: Publicity and Marketing

Tokyopop Bus Tour to Visit Bayside Queens Public Library

Calvin Reid -- August 1st, 2010

Look out New York City otaku, the Tokyopop Tour will be at the Bayside Queens Public Library beginning Monday August 2. The Tokyopop Tour is a combination grand marketing outreach event and the basis for seeking and filming local otaku—or manga/anime super fans—around the country for America’s Greatest Otaku, a new reality show produced by Tokyopop.

Tokyopop founder and CEO Stu Levy has outfitted a big tour bus and selected “The Otaku Six,” six college kids picked in a competition to ride along with him and a video crew in the bus to cities all around the country. The plan is to seek out the local otaku, or fans of manga, anime and Japanese pop culture, as well as to spread the good word about the otaku lifestyle in general and the Tokyopop publishing program in particular. PW Comics Week wrote about the plans for the Tokyopop Tour back in May.

The Tokyopop bus will travel more than 15,000 miles between July and the end of August, visiting 25 cities and giving out all kinds of Tokyopop swag and cool otaku stuff. The visit to the Bayside Queens Public Library will feature Topkyopop creators M. Alice Legrow, the artist and writer of the popular Bizenghast series (seven volumes and more than 125,000 copies sold) as well as Levy, who wrote Tokyopop’s Princess Ai series, and Japanese J-pop singer Reni Mimura. The tour will also promote the release of Hetalia, a new comic manga series in which the human characters represent the relationships between the Allies and Axis Powers during World War II.

Tokyopop associate publisher Marco Pavia  says that so far the tour has visited Salt Lake, Dallas, Amarillo, Nashville and the big colorful bus also set up very close to the convention center during the recent San Diego Comic-Con. Pavia says the tour is, “getting a great reception on the road, with huge crowds turning out.” And he is particularly excited by the visit to the Queens Public Library. “Since I’m from Queens,” Pavia said, “I’m a little partial to this upcoming event.”

What Do We Think of Rick Moody’s Book Trailer?

Craig Morgan Teicher -- July 28th, 2010

I’ve heard some good things about Rick Moody’s new book, The Four Fingers of Death, just released (though our review is mixed, which may be the reaction the book is after), but I don’t know about this book trailer–it strikes me as slow moving and confusing.  What do you think?  Do you know what this book is about from this video?  More importantly, do you want to read it?  And if the point of the video–and the book–is to leave you confused, how does that make you feel?

Galley of the Day: James Franco’s Palo Alto

Jonathan Segura -- July 27th, 2010

Well, looky what landed in the bookroom today: galleys of the James Franco collection. It’s called Palo Alto and has, like every other book published in the past year, a Gary Shteyngart blurb. (“This is a book to be inhaled more than once.”) Scribner’s calling it “fiercely vivid,” but because one should not trust publicity materials, I’m going to open this up for debate. Below are some first lines from selected stories. Whoever comes up with the best “adverb adjective” descriptive phrase in the comments wins my admiration.


From “Halloween”: Ten years ago, my sophomore year in high school, I killed a woman on Halloween.

From “Camp”: We all went to the camp.

From “April in Three Parts”: I was driving Fred home from art class.

From “Emily”: He was so cute.

and, in conclusion, from “Jack-O’”: I sit in the driver’s seat of my grandfather’s old DeVille.

2010 Race is no ‘Tour de Lance’

Mike Harvkey -- July 23rd, 2010

Uphill. Both ways.

Even though the unfortunately-named Team RadioShack® continues to hold the number one position in this year’s Tour de France, Lance Armstrong himself has, after three spills, been relegated to 17th place.

The ironic thing is that Armstrong, now 37, the only rider to have won the Tour seven times (six of them in a row; come on, Lance, share the road, buddy), could have dropped out. But he hasn’t, he’s stayed on to offer solid support to the other riders on his team. Continue reading

Sargent Reponds to Wylie’s New Publishing Business

Lynn Andriani -- July 22nd, 2010

Macmillan CEO John Sargent has weighed in on The Wylie Agency’s decision to become a publisher—and he isn’t exactly thrilled about the news. “Welcome, Andrew,” he writes in a blog post that hit the Web around 2:00 this afternoon. “[I]f Andrew [Wylie] wants to attempt to disintermediate publishers, that is his right. I’ll be knocking on his door shortly, asking him for dues to the AAP,” writes Sargent. He goes on to say that he is “appalled” that Wylie has chosen to give his list exclusively to a single retailer. “This deal advantages Amazon, which already has the dominant share in this market.” Read the full post here.

What Are You Reading?

Craig Morgan Teicher -- July 21st, 2010

What are you reading?

Seriously, what are you reading right now?

As questions go, “What are you reading?” is a great conversation starter, and a great way to quickly figure out whether the person sitting across from you is worth your time.  And it’s just interesting information.  Let’s turn this blog, if only for a few minutes, into a kind of NYC subway of the internet, where we can steal glances at other people’s book jackets and e-readers.

In the comments below, tell us what you’re reading right now.  Perhaps we’ll glean some interesting observations from the list we end up with.  Perhaps not, but there’s only one way to find out.

So here’s a start:

Craig Teicher is reading THE BLACK INTERIOR by Elizabeth Alexander (Graywolf), MR. PEANUT by Adam Ross (Knopf), and LEAVES OF GRASS: The 1860 Facsimile Edition by Walt Whitman, and WEATHERCRAFT by Jim Woodring.  He’s also playing way too much of an iPhone game called ANGRY BIRDS, but that’s for another blog.

The PW Morning Report: Wednesday, July 21, 2010

Craig Morgan Teicher -- July 21st, 2010

Here’s today’s Morning Report, featuring the oil spill and Woody Allen.

Oil Spill Books: the New York Times runs down all the books on the Gulf Oil Spill that publisher already have in the works.

‘Tome Raider’ Jailed: That rare book thief who’s been in the news has been sentenced and is going to prison. From The Guardian.

Hear Woody Allen: He’s recorded audiobook versions of his essay collections, according to the New York Times.

Boys, Reading and Fart Jokes: the AP wonders how boys can catch up to girls in reading achievement, and whether books about farts can help. Seriously.

Looking Forward: In England they really care about poetry. The Bookseller has the shortlists for the Forward Prize, one of England’s biggest poetry prizes.

Too Many Books

Craig Morgan Teicher -- July 20th, 2010

GalleyCat is highlighting an interesting project going on over at The Book Publicity Blog, which is taking pictures of book reviewers overstuffed review copy shelves.  We thought we’d show you our book room.  PW’s adult book room is located in the kitchen of our new office.  It suffices to say we don’t have a kitchen so much as a very busy library, as you can see, with a fridge in it.  The only thing more hectic is working as a freelance reviewer and having hundreds of galleys in your home (this blogger has some experience in that arena).  But, they are book, which are better than most other things.

Burnout in A Digital World

Craig Morgan Teicher -- July 19th, 2010

Just as PW launches its news blog, the New York Times published a sobering article about the effects of the Internet on young journalists, who are apparently burning out after a couple of years of trying to keep up with the pace the Internet–and their click-hungry bosses–demand.  The story mostly focuses on writers at the D.C.-based Politico, where one editor apparently paces the cube isles asking his reporters when they last broke some news.

The story goes on to describe a wall-mounted TV at Gawker’s headquarters that scrolls through the most-clicked-on stories–displaying page views and bylines–across Gawker’s blogs.  These poor reporters are under constant pressure to get minute news items first and comment faster than the countless other reporters sitting in front of screens and updating blogs.

So, here’s a question–does this same pressure apply to the book publishing workplace in the Internet age?  Do you feel like the Internet has engendered a faster pace?  Do books cycle through quicker?  Publicists, are you racing to catch blogs which themselves are racing to catch speeding news items?  How have things changed for editors?  Obviously those of us reporting on books work differently now than we did only a few years ago.  But we’d love to hear any little thing you’ve got to say on this topic in the comments below.

Harper Perennial Courts Blogger-Reviewers

Craig Morgan Teicher -- July 16th, 2010

The hip folks at Harper Perennial want bloggers to review their books.  Today, the company announced an invitation to bloggers on its Olive Reader blog asking any interested blogger to leave their email and blog address in the comments field (the email won’t be publicly displayed) to be included on a regular email blast featuring new HP books.  Here’s more from the post:

[E]very six weeks or so I send out an email with books for review. This email usually features 6 or so books. They’re almost always books of ours that I’ve read, books that I am passionate about, and books that might need a little extra push from me and from you guys to get out there…

…That’s where you come in. Do you want to get on this list? If you do, please please leave a comment on this entry. Put your email address in the email field, and your blog address in the actual comment.

So, if you’re a blogger and you like free books, you might want to sign up.