Amazon: Shoddy-On-Demand

Michael Coffey -- September 26th, 2011

Last week, I finally got around to ordering Nick Catalano’s biography of the great jazz trumpeter, Clifford Brown, which I had been meaning to read for several years. I checked with Amazon to find out its availability. Oxford published the book in hardcover in 2000, but the hardcover was out-of-print. I checked the nearby Strand Bookstore, and they had no copies; I checked at McNally Jackson in Prince Street on a stroll home from work, and they did not have the book either; so I decided to order the trade paperback version, published in 2001, from Amazon. It was still in print, for $16.95. I considered for a moment buying one of the many used copies offered on Amazon—both in hardcover and paper—with some priced as low as $2. But then decided, why not have a new book and support  a university press that had seen fit to keep an important book available.

I ordered the book on Monday, Sept. 19. I got an email two days later that it had shipped. On Saturday morning, Sept. 24, there it was in the distinctive Amazon box. I immediately set to reading. The book was smaller than I had expected, for a biography. The cover was a muted, two-color black-and-blue on white—cheap but perhaps tasteful for a book about a trailblazing musician who died tragically at age 25. The paper was a very bright white. And then I got to the photo section—a horror show: terribly greyed out, low-quality, perhaps galley quality (at best). They were like photocopies of photocopies of very old photographs. I thought—this must be a terrible production mistake. As I looked around in the book, I found 12 completely blank pages at the end, but for a bar code on the last page and the words “Made in the U.S.A. Lexington, KY, September 21, 2011.” That is, my book had been printed three days earlier.

I assume what I held in my hands is the fruit of print-on-demand technology. By virtue of this technology, I understand, this book was available to me as a new book. But had I known that the quality would be so shoddy, I would either have gone to a library to find the book or ordered a used hardcover. It seems like poor business practice to price this book at a full trade paper price–$16.95—and not to inform the customer that what he or she will be receiving is a product of very low quality—not what we have come to know as trade quality. As print struggles to co-exist with e-books—and distinguish itself as a viable medium—it strikes me that such a technology- and economics-driven erosion of production standards is no way to go.

Coda: today I wrote to Amazon with a complaint and they responded quickly, offering a 30% refund ($5.10) if I choose to keep the book or a full credit if I return it, with Amazon paying the postage. Since I have already scribbled in the book, I will keep it. I’ll apply the discount to a used hardcover. I want to see that picture of Brownie and his wife toasting each other on their wedding day, two years to the day before he died.

5 thoughts on “Amazon: Shoddy-On-Demand

  1. Tim Byrd

    Actually, I’ve bought some POD books (through Amazon and other, more direct, sources), and they’re quite nice. Some even have well-designed page layouts with extensive artwork. So it’s not POD, as a medium, that’s at fault here, any more than it is Amazon.

  2. michael coffey

    To Tim and Tara: You are right. This is not amazon’s fault, and I am sorry that the headline gives the impression that they are responsible. As Tim points out, Amazon responded quickly with a 30% discount, though i would bet this will be passed on to Oxford, but i can’t say for sure–I asked Amazon but have not had a reply as of yet. My point was that POD has real shortcomings when it comes to quality, and I was quite surprised.

  3. TOMITA, K

    In Tokyo, Japan, one of the biggest chain of bookstore has a espresso machine in their main shop.
    As they made an announcement that they started to supply some rare classic sci-fi books, so I went to check them.
    Very dissapointed.
    Their printings were very poor, also fonts were rough like word processer machines in 80s.

    Print on demand is the very important technology for our future (I work in the publishing house).
    Especially in Japan, because many readers are prefer to paper books than e-books.
    I’m afraid to say the on demand printing have to go a long way.

  4. Tim Byrd

    I’m not quite clear how any of this is Amazon’s fault. Sounds like they sold you a book from a publisher that put the book out in a form you didn’t like, then Amazon quickly acted in a way to try to make things right for you.

  5. Tara Short

    Any printer can only produce what it is given, though. If “shoddy” images were provided to a top-of-the-line offset, shoddy images would result.

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