10:51: Kindle Fire will cost $199. Ships November 15.
Bezos keeps stressing the notion of “premium products and non-premium prices.”
10: 44: The browser on Kindle fire will be something new:
Bezos says Amazon asked how it could use its server power to improve the speed of mobile Web browsing. A new product called Amazon Silk, a split browser that lives half on Amazon’s cloud computing systems, half on Kindle Fire.
10:43: This won’t kill the iPad, but it will be the first device to compete…
10:37: Bezos takes aim at Apple, saying the model of backing up content is “broken” as is the idea of syncing. All content on Kindle Fire is backed up in the cloud.
Whispersync works with all content on Kindle Fire. Pause a movie on the device, pick up where you left off at home on another device.
10:34: “Is there some way we can bring all of these things together into a remarkable product offering that customers would love?” -Bezos
“The answer is yes: It’s called Kindle fire.”
7″ IPS display, duel core processor. 14.6 oz, all the content.
10:29: Now Bezos is running down the various facets of Amazon’s media businesses: Amazon Prime, streaming video, MP3 store, cloud player. Lead-up to a tablet that synthesizes all of these?
10:27: Now Bezos is talking about how Amazon has spent 15 years building its media business.
Customers who don’t want touch can get a $79 Kindle! This devices ships today.
Pre-order starts today and ships 11/21. “We’re going to sell many millions of these,” says Bezos.
Also announcing Kindle Touch 3G. Same but with 3G. $99 was the wi-fi. 3G is $149.
Kindle touch will cost $99! The fabled $99 e-reader arrives.
10:18: New feature called “x-ray” that lets you look at “the bones of the book,” by which Bezos means looking up various historical references and real characters mentioned on a particular page. Amazon has “pre-calculated all of the interesting phrases” in a book, so along with the book comes a “side-file” with all of this information included.
10:14: Unveils Kindle Touch with infra-red touch display. This is a surprise, sort of…no tablet yet. But this is very cool. New kind of touch display that, Bezos says, enables readers to switch hands. With infra-red touch, Amazon has revised the tap zones so it’s easier to turn pages no matter how it’s held.
Bezos is running down all the things Amazon has enabled the Kindle e-reader to do: e-ink, real page numbers, Kindle singles,
10:05: Jeff Bezos takes the stage…
10:03: The event opens with a video of cool professionals touting the virtues of the old-fashioned Kindle.
10:01: Nuthin’ doing yet. Some speculation: I think we’re likely to see an inexpensive, lightweight tablet that will be, like the Kindle, a pipeline into Amazon’s various content stores and fairly low-powered in terms of other functions. Not expecting, for instance, a fancy Web-browsing experience. This will be the t
Someone’s coming on stage and taking a cover off of something on the podium…
9:50: Things haven’t started yet, but we’re seated in front of a stage with a big Amazon logo projected on the screen. The conversation here is all about whether and what kind of a big deal this announcement might be. Also, lots of complaining about the cold and the heat while waiting to get in. Things are supposed to start at 10.
9:25: I’m here with a whole lot of other journalists waiting to get in to the Amazon event where we are expecting to see the unveiling of Amazon’s tablet offering, rumored to be called the Kindle Fire.