Yesterday, Jill Hendrix, owner of Fiction Addiction in Greenville, SC, opened a box of promotional material from Running Press to discover this poster, for forthcoming gift book Bent Object of My Affection by Terry Border. A quarter of the poster was taken up by an anthropomorphized (and apparently amorous) Kindle. “This is not something I’m going to hang up in my store,” Hendrix told PW.
Bent Object of My Affection is the second photo collection from Border, who adds limbs to inanimate objects using bent wire. “It feels a little bit like a kick in the face,” said Hendrix, that “one of the [images] they chose to use, on a poster that they’re paying to send out to independent bookstores, has a Kindle on it.”
Hendrix reported her displeasure on the Southern Independent Booksellers Alliance listerv, where it first caught our attention. PW is still waiting to hear back from the Perseus imprint on the promotional faux pas.