In response to our post yesterday about Borders Books’ foray into the teddy bear market, one reader,
Erick Pettersen, had a rather brilliant and hilarious suggestion for another way Borders might draw new customers: selling “refurbished” books. Here’s what Pettersen said:
Those people with e-readers bought e-readers for three reasons: convenience of carrying their library in one device, to save bookshelf space, and because they have the money. Borders should offer to buy all of those people’s left over books sitting on their shelves at higher prices than they’re valued at according to top used book stores and used book websites. Then, they turn around, and create a new customer base of those people who normally couldn’t afford a $20.00 book by selling “refurbished” books that are “Slightly used” or “Just like new” at prices slightly higher than the used book store down the road. Borders has the space to house more used books than most of those used book stores and they have the technology to catalog those books to make it easier for people to do their used book shopping their.
This might be a nightmare for small used booksellers, but it’s pretty damn funny, though also perhaps a lucrative idea for the big stores: should they get into the used book game? What do you think?