Borders is taking a strong stance to save brick-and-mortar bookstores from the rising tides of e-books and online retailing: the chain will begin aggressively selling teddy bears to offset declining print book sales.
Yup. According to Bloomberg, Borders has struck a deal with Build-A-Bear Workshop, Inc., and will sell that company’s build-your-own-stuffed-animal kids and other related products in a special section of Borders stores. Borders CEO Michael Edwards told Bloomberg, “As more books are bought online or in digital format than bought at retail, it creates really the ultimate strategic challenge in terms of redefining the bookstore…We are totally rethinking it.”
What do you think of this rethinking?