Just as we reported in our June 28 story, Price Cuts Roil the Market for Digital Readers, the Wall Street Journal is also taking note that Copia is releasing a $99 full color LCD e-reader along with a reconfigured line of 5 digital readers. Not to be outdone by Amazon, Copia, a division of DMC Worldwide, has previewed the most inexpensive of 6 e-reader models, set to debut this fall.