Oprah Magazine Coming to iPad, Will Sell E-Books

PWStaff -- July 15th, 2010

O: The Oprah Magazine is coming to the iPad–it’s one of a host of publications that Hearst Magazines has in the works for enhanced iPad editions to be released in the next year, according to Advertising Age. But, O will have one enhancement the book biz will be especially interested in: Oprah-recommended e-books will be for sale through the app, and users will be able to read them within the app, too.

Here’s more from Advertising Age: “Capitalizing on Oprah Winfrey’s huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that’s expected in the fourth quarter will let users buy e-books and read them within the app itself. The app preserves the basic magazine experience but include visual tags that let users know they can see a video message from Ms. Winfrey or interact in some other way. A module on articles will let users make comments and see other readers’ remarks.”

If Oprah can’t kick e-books into high gear, nobody can…

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