If you love audiobooks and have ever thought about self-publishing one yourself, then you need to check out “If You Build it, Will They Listen?” — a feature story from Publishers Weekly’s self-publishing supplement, PW Select.
The story is full of tips and advice on what’s required to successfully self-publish an audiobook, as well as some of the common pitfalls and challenges inherent to the process.
Below, you’ll find a preview of “If You Build it, Will they Listen.” And for the rest of the story, CLICK HERE.
The improbable idea was this: Jack Reacher in sex therapy. The notion that the towering and tacit ex-MP, the creation of crime writer Lee Child, would submit to such an exhibition is at best completely out of character.
But during the summer of 2011, novelist M.J. Rose wrote a short story in which Reacher sought counsel from Rose’s recurring protagonist, Dr. Morgan Snow.
“Lee said if I could figure out a way to get Jack Reacher into sex therapy, I could do it,” Rose recalls. She wrote two additional short stories of hardened men in sex therapy—Steve Berry’s Cotton Malone and Barry Eisler’s John Rain—to round out the self-published collection, In Session.
But the audiobook version of In Session is where the project got truly audacious. Rose used a service called the Audiobook Creation Exchange (ACX), a networking service created by Audible, that connects the rights holders of books—usually but not always the author—with producers, voice talent, and studios who could help the rights holder create and distribute an audiobook independent of the major publishing houses.
Through ACX, Rose and her producing partners assembled the same actors who had previously created the voices of Morgan Stone, Jack Reacher, Cotton Malone, and John Rain, to contribute to a multicast performance. “[Self-publishing] opens up the avenue of things you can do,” Rose says. “If a publisher went to another publisher to use those characters, it would take years. The lawyers would come in and they’d have to decide who would get paid. I started writing in June and [the audiobook] went live in October.”