It seems like everyone’s talking about Bardowl, that new audiobook streaming service from the United Kingdom — people are even dubbing it the Spotify or Netflix of audiobooks. There was THIS STORY and THIS POST, to name only a few. But just what is Bardowl?

According to the company’s website, “Bardowl is a smartphone application that allows you to listen to audiobooks wherever you are and whenever you like. Unlike other download services you can browse the audiobook catalogue on your phone whilst on the move and start listening there and then. Bardowl is a subscription service which means if you tire of what you are listening to, or you want a change of pace, you just change the current book and start listening to a new one.”

For more on the specifics of Bardowl, check out the company’s launch video:

And while the service does seem pretty cool, it’s only available in the United Kingdom at the moment due to territorial rights. However, the company says it has plans to launch in the United States and is in discussions with U.S. publishers.